If a picture is worth a thousand words, how much is a three-dimensional tour worth?
There are a lot of factors to consider when selecting a real estate agent to sell your home. One important consideration is their marketing plan for your property. When it comes to marketing, a seller’s goal is to find a real estate company or team that sets itself apart from the competition.
One of the most important elements of marketing a home is the photography and digital media used. In the initial stages of a property search, a real estate professional will send their buyers multiple listing service (MLS) links to homes that match their criteria. Unfortunately, many a home is overlooked because a buyer just couldn’t get a good feel for the merits of the home through the pictures or virtual tours on the listing page.
What was lacking? The inability to convey the real feel of the home.
If you’re a seller, we have some great news for you. New to the market is a technology that creates a three-dimensional model showcase of your home. It produces high-quality, immersive 3-D models that can be included in the MLS listing, posted on websites and social media, and embedded in other digital promotional pieces.
The added-value? It gets the right buyers into your home! From the comfort of a their own home, a buyer can walk through your home and see up-close ceiling details, walk-in closet space, and the overall floor plan.
The tour captures the colors and contours of the space and even calculates dimensions and spatial relationships between objects. A buyer is more likely to want to see your home, and this personal tour will put it on their “must see” list.
The technology doesn’t come cheap, part of the real reason only a handful of real estate professionals, including The Matheson Team, are using it as part of their marketing plan. Shouldn’t this be something the agent you select to sell your home is using?
If you want to experience a model showcase for yourself, here is one of many we have made for clients both past and present.
The Matheson Team takes a modern approach to real estate and marketing, and we own the camera required for these 3-D tours.
To discuss your real estate needs and giving your home the 3-D treatment, contact me directly at 480-405-4228 or fill out the form below.
Realtor | Founder
The Matheson Team – RE/MAX Fine Properties
21000 N. Pima Rd., #100, Scottsdale, AZ 85255